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Our story

Started in the cold.
With dirty sneakers.

October 2020. Boston, Massachusetts. Two things wouldn't leave us alone: the winter and our always-dirty sneakers. Out of that frustration, Shoozas was born.

The origin

One pair.
One idea.

We weren't setting out to build a brand. We were looking for something that actually worked, that cleaned well and respected the material. What was out there didn't cut it.

We started testing formulas. A coconut oil base, non-toxic, gentle on fibers. After months of iteration, the first version of what's now the Signature Kit was ready.

We shared it with friends. They asked for more. Then friends of friends. What began as a personal project became something a lot of people had been waiting for.

From Boston to the world

Six years.
Four continents.

  1. United States
    2020

    Boston.

    First formula. Zero business plan.

  2. CanadaMexico
    2021

    Crossing borders.

    Launched shoozas.com. Started selling in Canada and Mexico.

  3. United States
    2022

    Beyond the product.

    Shoozas Studio launches in the US: professional shoe and hat cleaning services, 100% online.

  4. EuropePanama
    2023

    Two new continents.

    We arrived in Europe through Amazon EU and in Central America with retail in Panama.

  5. Australia
    2024

    Acceleration.

    #1 on Amazon Mexico and Mercado Libre. We landed in Australia and doubled our global footprint.

  6. Japan
    2025

    Japan.

    Shoozas arrives in Japan. We become a global brand, on 4 continents and in more than 10 countries.

  7. United States
    2026

    What’s next.

    New product launches on deck. A brand-new Shoozas Studio portal goes live. More to come.

What we believe
  • Mercy Benzaquen
    Mercy
    Co-Founder
  • Alberto Benhamu
    Alberto
    Co-Founder
At Shoozas we believe well-cared-for sneakers change how you feel and how you step into the world.

We don't just make cleaning products. We give you the peace of mind that your sneakers will always be ready for what's next.

“Go enjoy life. We'll handle the cleaning part.”