Our Story

Hear our story

Discover the story behind Shoozas from our founder, Alberto Benhamu. In this exclusive episode of the Intergrowth Podcast, Alberto shares insights into the journey of building Shoozas into an international shoe care brand. From the challenges to the triumphs, hear firsthand about the vision, growth, and passion driving our brand.

Check out the full eposide here:
🎙️Shopify
🎙️Apple Podcasts

Hover the extracts below for 3 seconds to play.

Read our story

In 2020

Shoozas was created by a runner and a soccer player turned entrepreneurs because of two conflicting passions: perfectly clean shoes and an active lifestyle that makes it hard to keep them that way.

We used to struggle to keep our sneakers fresh because we found shoe care to be messy, time-consuming, and even stressful! We knew there was a need to improve not only the results but the cleaning process itself. And after many conversations with athletes, sneakerheads, adventurers, and parents...

We did both! We reinvented shoe care to make it easy, effective & completely stress-free. Shoozas products and methods transform cleaning into a relaxing experience that fits every lifestyle.

If you ⁠💙 shoes, you are going to ⁠💙 Shoozas.

FROM OUR FOUNDERS